Tracey Nguyen

Linda+Matthew (3)


Tracey Nguyen


Ethnic background:


Where do you currently live?
Toronto Canada


Favorite drink to order at a cafe?
Matcha Latte


Digital Boss Babe 🙂


How long have you been in this role?
Quit my job 3 years ago to be my own boss and I never looked back.


How did you initially get started?
I always knew that working a 9-5 job was not something that I wanted to do for the rest of my life. So I started my own commerce & affiliate marketing business as a side hustle when I was working full time and after 2 years, I decided that I should focus on 8 hours a day on building my own business instead of working for someone else. While building my first business and my own social media and blog, I have learned a lot and also realized that a lot of female entrepreneurs out there were being taken advantage by many digital marketing companies because we are “tech enough”. For that reason, I decided to start a company that would provide affordable and high-quality digital marketing and branding solutions for female business owners. That’s how it all started.


What advice do you have for other women who also want to be in this role?
I don’t have anything I can consider as “advice” but if I can share something that has helped me continue to follow my dreams and my passion is to believe in yourself before the world believes in you. You also need to have trust in your intuition and your gut feelings because the world can give you a lot of noise but ultimately, no-one knows you the way you know yourself!


What do you do in your spare time? 
Anything creative really 🙂 I like photography, hip-hop music and connect with other beautiful souls out there over a cup of matcha latte.


What or who do you attribute your success to?
My mom 🙂


Favorite quote? 
I have so many. My current favorite one is “Be so busy watering your own grass that you don’t even notice the grass on the other side”


How do you handle your bad days? 
Meditation & Grateful Journal!! I recently started my journey on finding my self and my true calling and it all started with mediation and being grateful for what I have. Meditation teaches me that nothing is permanent and neither success or struggles. Feelings are just visitors and I let them go. My grateful journal reminds me that it doesn’t matter how bad my day is, the fact that I am breathing and alive and being to pursue my dreams and my goals make everything else irrelevant.


What and who inspires you on a daily basis? 
I get inspired by people I meet and things I see every day. I don’t think I will ever stop being inspired by just life and what life has to offer us every day. Every tiny detail of life amazes me every day and reminds me of why I was born into this world. It wasn’t to make a lot of money but to live the beautiful life that was given to me.


Who do you consult for business decisions? 
My Dad, my mentors who are two amazing women in their own ways 🙂


In what ways do you motivate yourself?
Having a strong WHY of doing what I am doing and knowing that whatever it is that the world has to offer me is just a part of a bigger plan. There will always be higher mountains to climb and bigger challenges to face to bring them all on!


What is your biggest struggle as an Asian woman in today’s society? 
Wow, this is a really good question. I think as women we are already facing a lot of challenges, every woman from every ethnicity has to face different challenges. I was fortunate enough to grow up in a household full of strong women, from my grandmothers to my mom. They taught me at a young age that I could and would be able to do anything that a man could. This mentality has helped me so much. As an Asian woman, some of us are often being looked at as housewife material. We are often criticized for being vocal about our point of view and being too “tough”. However, I am very pleased and happy to see more and more Asian women are making their marks in all different industries and leading the parade. I think this is just the beginning of something major in the history of women 🙂


How do you handle it? 
I used to think and believe that “society” was right as well and I “toned” myself down, just to quickly realize that I hated it. I felt like I wasn’t myself anymore and I felt like I was going against everything that all the successful and strong women in my life had taught me. One day I woke up and just decided that life was too short for me to give a dime about anybody’s opinions and I just have to be myself, be kind, work hard and live my best life.


Do you have a morning routine and what is it?
I do. My morning routine was inspired by the book called “The Miracle Morning” (everyone needs to read it!!!!)
So its basically called S.A.V.E.R.S. S for silence. A for affirmation. V for visualization. E for exercise. R for reading and S is for scribing.
The first hour of my morning is dedicated to SAVERS and I don’t touch my phone until I finish my morning routine.


What is one piece of wisdom you would like to share with other Asian women? 
You probably don’t even know this yet but you have the potential to change the world and change the universe. You can do whatever that you want to do. Don’t listen to other people. Don’t listen to your mind. It always plays a trick on you. Listen to your heart! You can never fail at being yourself 🙂

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